skimag.com Re-Engagement Campaign
Re-engagement campaigns are the most effective way to make your list more valuable. These contacts have already shown interest in your brand, or have been paying/engaged customers in the past, making them easier to convert than someone who hasn’t already shown interest.
Goal of email 1:
Offer a solid piece of content that will encourage the reader to click. Once content has been clicked, it moves the user back into a higher engaged segment of the overall list.
Goal of email 2:
If user doesn’t open email 1 – they receive a high discount to encourage them to open and click. Once content has been clicked, it moves the user back into a higher engaged segment of the overall list.
It has been proved that it’s easier and cheaper to retain existing customers than acquire new prospects.
-Email Monks
